A report by AdWeek reveals that 67 million voice-assisted devices will be in use in the U.S. by 2019. This requires drastic changes your digital content is managed as you have to find ways of ensuring your content remains conspicuous amidst these voice searches and get the desired ROI for you. The fast pace of digitization and easy internet accessibility has turned that approach upside down. With the easy availability of information, which can be accessed by just a few clicks of the mouse button, the customers are no longer willing to follow the traditional path of making a purchase. The modern sales funnel follows a zigzag path borne out of a customer’s choice or preference to adopt their own personalized approach to completing a sales transaction.
In this age of fierce marketing competition, both at the national and local level, it is imperative for you to come up with innovative and imaginative marketing ideas that could put you in front of your target audience. You should not fear about chartering into the unfamiliar territory as ingenious initiatives are what that will make you more visible to your client and help you stand out in the crowd. Also, it is of paramount importance that you are well aware of what works, or is going to work, for your business. This allows you to take advantage of the opportunities present and avoid the potential pitfalls that could negatively affect your efforts of marketing your business.
Some of the ways in which you can optimize your content for voice search are as following:
Create conversational content
With online search, you get results according to the keyword you type. Sometimes you may not think of keywords that generate the desired results, or the relevant keywords may end up turning irrelevant searches. This is definitely not the scenario with voice search where you get consistent results or at least keep the conversation going till the desired result is achieved.
Focus on mobile search
Experts predict that by the end of 2019, mobile would account for 80 percent of all web traffic. In other words, people are looking at the desktop version of your website only 20% of the time.
The importance of a mobile website was further enhanced by Google’s decision to crawl the mobile version of sites before the desktop version.
This means that you will lose a big chunk of your website in the absence of a mobile-friendly website. It is essential to have a responsive website that effortlessly adapts the display of your website to the size of the device screen being used.
Also, you must remember that in voice-based search specific keywords will be used much more often in contrast to traditional SEO. You need to devote time and resources looking for such keywords. Experts suggest that keywords built around the following: “when,” “how,” “what,” “who,” etc. will help you stand out in the crowd.
Expand FAQ content on your website to capture both long-tail and voice search traffic. It is essential that you design a flexible website that can be easily molded to respond to growing need for search optimization purposes efficiently. An inability to answer a question on the site can be circumvented by making use of long tail keywords in the blog. It is best for businesses to look for more extended, more specific keywords known as long-tail keywords. Over 50 percent of searches is for keywords that are at least four words or longer.
However, it would be pretty awkward to fit them into your homepage but certainly not in your blogs. A firm in the business of selling shoes can use their blog post to provide information on search terms like” shoes for running in summers or “good quality summer shoes’ at a low price.’
Pay attention to the context
People search differently on different devices. They may prefer one keyword for mobile and another for the desktop query. Queries like “near me” created an entirely new set of phrases to optimize for. It is essential that content is generated according to the audience it wishes to target. The probability of voice search is higher when the person is on the move where text-based searches may cause some inconvenience.
Provide true value
Quality voice search skills should lay particular emphasis on three critical factors: 1) Delivering utility, 2) make commerce straightforward, or 3) provide a level of entertainment unmatched by another medium. And for brands aiming to deliver value and entertainment that other channels cannot provide, they must communicate to their audience that voice is the best medium for delivering the message, by providing a unique value proposition through voice searches.
Keep it simple.
The expression “keep it simple” is more relevant than ever before. People are talking more than typing which means you should look for ways of delivering value by keeping things simple. Jargons and bombastic words are a definite’ no-no’ as they will interfere with the efficiency of your marriage.
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